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SEO is like…two men walking through the African desert when they come across a lion, one of the men slips on his running shoes. The other man says, “You’ll never outrun a lion.” The other man responds, “I don’t need to outrun the lion; I just need to outrun you.”
SEO is not about ‘fighting Google’ or ‘cracking the google algorithm’; it is about beating the competing websites on the keywords that matters. This means constant search engine position analysis and competitor analysis are the key components in shaping a SEO strategy. by Ralf Springer
